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How Penn & Teller turned their audience into social media megaphones with a simple tactic...
How Patagonia markets their sustainable side...
How KFC turned a national disaster into the PR campaign of the decade...
How the avocado went from a fruit with no demand to a staple in any healthy diet...
How BarkBox used meme marketing to become a $460M subscription service...
How Google created crazy demand for Gmail through making it exclusive...
How Conor McGregor grew Proper Twelve to a $600M valuation in a matter of years...