ANDREW TATE: THE MOST VIRAL MAN ON THE PLANET

Morning!

There’s a man on the internet right now that it seems like none of us can shake off.

• He’s all over my Twitter feed

• He’s all over my younger brother’s TikTok feed

• He’s even the talk of most living rooms

Everybody knows him.

Most hate him, some loathe him, but there are quite a few people who love him.

He’s gone from completely unknown to one of the most famous people on the planet.

To do that it’s required some of the most impressive marketing strategies of the 21st century.

This is not an article highlighting that he’s a good man, this is a breakdown of the amazing marketing that sent him viral.

Let’s get into it!

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Breaking Down The Strategy

Andrew Tate is arguably the most polarising man on the planet right now.

When you look at that photo you’ll see a man you love or a man that you hate… it really seems like there is no in-between.

But that is all part of Andrew’s tactics to make himself go so viral.

I don’t particularly agree with everything he has said, but it’s hard to not agree that he has mastered the art of getting attention.

And that skill has led him to:

• Build £5M/month businesses

• Have 1.4M people Google his name every month

• Amass millions of die-hard fans around the world

In December 2021, there were under 14k people Googling his name.
In December 2022, 6.6 million people Googled Andrew Tate.

No one has ever been able to garner the world’s attention in such a short time frame like he has - and I wanted to know how he did it.

So this week I sat down for 5 hours and analysed all the content, news articles, podcasts, and interviews that were put out on Andrew Tate over the last few years.

It turns out that there are 4 key themes that have made Andrew a viral sensation:

1) An Enemy

Storytelling 101: Every story needs an enemy to build tension, up the stakes, and get everyone on a side (to defeat the enemy).

For Andrew, the enemy is “The Matrix”.

Which (as far as I know) is the powers that be in politics, media, and large organisations (essentially the higher-ups in modern society).

In nearly all of his videos, Andrew references “The Matrix” as the ones behind everything that is wrong with society.

He blames them for the “Weak” men in society.
He blames them for today’s gender roles.
He blames them for modern-day media.

What this does is create a big us vs them mentality.

It’s them vs “weak modern men” and modern day media.

It makes his fans feel part of something big, something meaningful - battling against the people ruining society.

It’s the same “marketing” (or propaganda) they use in war times to make people get behind war efforts.

Andrew has just translated the tactics to the modern era.

And that translation makes his followers feel like so much more than just a follower. They’re feel like they’re part of Andrew’s team, battling with him.

2) Progressive Agreeability

Tate is an absolute master at progressive agreeability.

This is where you say 2-3 things that are very easily agreed with and then throw a controversial curve ball once they’re conditioned to agree with you.

In nearly all of his podcast interviews, Andrew leans into this heavily.

He’ll state “Men should be strong and protect their wives” and that they should “Work hard to give their woman the life she deserves”.

Then out of nowhere, he’ll drop that a “Man has a right to control his wife’s money.” _{(Not a direct quote)}

Because of people agreeing with the first three statements their brain immediately triggers that the later statement is right too.

It’s the same way that on sales calls you’re meant to get people saying “Yes” before you pitch them the final offer.

It’s a naughty little tactic.

But for Andrew, it works and it’s allowed him to have millions of people eating out of his hand.

Again, you may not agree with it, but it’s clearly been very beneficial for his businesses.

3) Off-The-Fence Trending Opinions

“Viral clips” are at the core of what gave Andrew the notoriety he has today.

But Andrew isn’t all over your social media feeds by chance.

He’s there becuase of a simple formula that looks something like this:

A) Find a trending topic the masses are talking about
B) Give a strong off-the-fence opinion
C) Distribute across all social channels

For Andrew the trending topics are often: women, gender, and masculinity – all very popular topics that everyone is talking about at the minute.

He then goes on podcasts and voices heavily polarising opinions on these topics.

Example:

It’s never just “Men should look after their woman” it’s “Men shouldn’t be letting their woman go to parties”.

It’s crafted to polarise.

It’s an opinion you either get behind or hate him for - there is no in-between. But no matter whether you love him or hate him - he wins.

The haters hate him, so they talk about him.
The lovers love him, so they talk about him.

Both times, Andrew gets even more famous.

This is without even touching on Andrew’s extensive affiliate program.

Few people know this, but the majority of the content that you see online isn’t actually posted by Tate - it’s posted by affiliate marketers.

Inside his coaching program “Hustler’s University” you’re able to earn affiliate revenue by promoting Tate and selling other people into Hustler’s University through it.

In fact, if you search for the program on Google you’ll see affiliate sites running ads to get people into the program.

This mix of polarising opinions and mass distribution through affiliates is probably the main reason Andrew is so famous today.

4) Role Model Marketing

Tate’s target audience is essentially young men who want more from their lives.

Heavily generalising here, but most young motivated men want 3 things:

• Good looking women

• Lots of money

• Status within society

So what Andrew does, is what I call, “Role model marketing”.

He presents himself as a man with all of those things:

• He’s constantly pictured with attractive women

• Always wears expensive clothes and drives supercars

• And presents himself as the creme de la creme of society

His audience sees that he has everything they want and they become part of this cult following.

It’s a classic strategy that is used by thousands of people nowadays: Iman Ghadzhi, Dan Bilzerian, Grant Cardone and so many more.

But it’s impossible to ignore when it comes to Andrew as these cult followers are the ones that are promoting Andrew all over the internet.

They idolise him, so they shout about him.

It’s classic word-of-mouth marketing, just now done at scale on the internet.

4 years ago, if someone mentioned Andrew Tate no one would have had any idea who he was. He was a random kickboxer who was doing some business stuff.

Today, he’s:

• Known all over the world

• Idolized by millions

• And worth $380M+

Yep, he really is worth that much - although it is currently being confiscated due to his recent arrest.

Like I said at the start, you may hate him, you may love him.

Either way, you can’t deny that there is currently no one out there who is managing to go as viral as this man.

He may not be a good man, but he is a great marketer.

And that’s how Andrew Tate grew viral.

What did you think of this week's breakdown?

• 👍 Loved it

• 😐 Was ok

• 👎 Not interesting to me.

Until next Sunday.

— Niall

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This has been a breakdown of Andrew Tate’s marketing strategy. I hope you have learned something and can implement a similar strategy in your business!

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