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Niall Ratcliffe

Niall Ratcliffe

HOW TO TELL A STORY: START BY KNOWING WHICH TO TELL
Aug 17, 2025

HOW TO TELL A STORY: START BY KNOWING WHICH TO TELL

How I'd market a pot of oats through storytelling...

Niall Ratcliffe
Niall Ratcliffe
How Do You Create A Brand?
Aug 10, 2025

How Do You Create A Brand?

Everyone uses the term brand, but how do you actually create one? A real one, that people love. Here's my two pence...

Niall Ratcliffe
Niall Ratcliffe
HOW TO BE STICKY: A SKILL I WANT TO MASTER
Aug 03, 2025

HOW TO BE STICKY: A SKILL I WANT TO MASTER

The Reason Some People Linger in Your Mind and Others Don’t

Niall Ratcliffe
Niall Ratcliffe
CLUELY: THE NEW AGE OF VIRAL MARKETING
Jul 27, 2025

CLUELY: THE NEW AGE OF VIRAL MARKETING

The 5-Part Playbook Behind Tech’s Most Controversial AI Brand

Niall Ratcliffe
Niall Ratcliffe
BACK TO BASICS: DO FREEBIES WORK?
Jul 20, 2025

BACK TO BASICS: DO FREEBIES WORK?

2 recent thoughts I've had on marketing fundamentals...

Niall Ratcliffe
Niall Ratcliffe
ESSAY: THE FUNNEL IS THE WRONG WAY AROUND
Jul 13, 2025

ESSAY: THE FUNNEL IS THE WRONG WAY AROUND

Why most B2B funnels attract the wrong people (and how to fix yours)

Niall Ratcliffe
Niall Ratcliffe
NICHE FAME: HOW TO MAKE YOUR BUSINESS FAMOUS
Jul 06, 2025

NICHE FAME: HOW TO MAKE YOUR BUSINESS FAMOUS

4 lessons from one of the UK’s most memorable agency brands...

Niall Ratcliffe
Niall Ratcliffe
LINKEDIN ADS: THE PLAYBOOK PEOPLE IGNORE
Jun 29, 2025

LINKEDIN ADS: THE PLAYBOOK PEOPLE IGNORE

4 key learnings on LinkedIn ads that not enough people are paying attention to...

Niall Ratcliffe
Niall Ratcliffe
MAINSTREAM TRENDS: A MARKETING GOLDMINE
Jun 22, 2025

MAINSTREAM TRENDS: A MARKETING GOLDMINE

Live streams, storylines, and equity deals - the trends everyone's watching but no one's using...

Niall Ratcliffe
Niall Ratcliffe
MARKETING BRAIN DUMP: 3 IDEAS I WISH I'D HEARD 5 YEARS SOONER
Jun 15, 2025

MARKETING BRAIN DUMP: 3 IDEAS I WISH I'D HEARD 5 YEARS SOONER

Media brands, supply & demand transparency, and much more...

Niall Ratcliffe
Niall Ratcliffe
Get better at marketing, in 5 minutes, every Sunday. Used by 4660+ people to become marketing wizards.

Growing Viral

Get better at marketing, in 5 minutes, every Sunday. Used by 4660+ people to become marketing wizards.

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