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Niall Ratcliffe

Niall Ratcliffe

SELLING OUTCOMES: THE FIRST STEP TO GREAT MARKETING
Jan 18, 2026

SELLING OUTCOMES: THE FIRST STEP TO GREAT MARKETING

A lesson I learned from a Harvard professor from the 1960s...

Niall Ratcliffe
Niall Ratcliffe
STORY APPEAL: DAVID OGILVY'S FAVOURITE HACK
Jan 11, 2026

STORY APPEAL: DAVID OGILVY'S FAVOURITE HACK

A simple trick to many your marketing campaigns more memorable...

Niall Ratcliffe
Niall Ratcliffe
THE 1-THING RULE: THE BORING SECRET TO VIRAL GROWTH
Jan 04, 2026

THE 1-THING RULE: THE BORING SECRET TO VIRAL GROWTH

If I could only use 1 content strategy for the rest of my life, it would be this...

Niall Ratcliffe
Niall Ratcliffe
CONTENT BRAINDUMP: WHAT DOES GREAT CONTENT LOOK LIKE IN 2026?
Dec 28, 2025

CONTENT BRAINDUMP: WHAT DOES GREAT CONTENT LOOK LIKE IN 2026?

Analysing top content creators and stealing what they do best...

Niall Ratcliffe
Niall Ratcliffe
SPECTACLE MARKETING: HOW TO MANUFACTURE ATTENTION
Dec 21, 2025

SPECTACLE MARKETING: HOW TO MANUFACTURE ATTENTION

Analysing the best spectacle creators ever and how they stir up so much attention...

Niall Ratcliffe
Niall Ratcliffe
MY 2026 LINKEDIN STRATEGY
Dec 14, 2025

MY 2026 LINKEDIN STRATEGY

How I plan to double my followers, get 10M impressions, and make £1.7M on LinkedIn in 2026...

Niall Ratcliffe
Niall Ratcliffe
CONTENT CLONING: HOW I BUILT A 57K AUDIENCE
Dec 07, 2025

CONTENT CLONING: HOW I BUILT A 57K AUDIENCE

A simple methodology I stole from the best content creators on the planet...

Niall Ratcliffe
Niall Ratcliffe
HOW TO GET MORE CUSTOMERS
Nov 30, 2025

HOW TO GET MORE CUSTOMERS

3 new methods to get more customers in 2026....

Niall Ratcliffe
Niall Ratcliffe
CAMPAIGN LAUNCH CHECKLIST
Nov 23, 2025

CAMPAIGN LAUNCH CHECKLIST

4 tests to run before launching any marketing campaign in 2026...

Niall Ratcliffe
Niall Ratcliffe
HUMAN BIAS: THE ILLUSION OF CHOICE
Nov 16, 2025

HUMAN BIAS: THE ILLUSION OF CHOICE

3 human biases I try to weave in to every marketing campaign...

Niall Ratcliffe
Niall Ratcliffe
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